WORK HISTORY
The Journey
So Far
8+ years of experience driving content, demand generation, and scalable growth for developer-first B2B SaaS and AI products.
Sep 2025 – Present
Marketing Team Lead
Kite AI
AI website builder by Appsmith.
Jul 2025 – Present
Marketing Team Lead
Appsmith
• Drove $1.8M+ in marketing-sourced pipeline (2025) across PLG, content, demand gen, and lifecycle programs. • Leading brand and GTM for Kite, Appsmith’s new AI-native product launch.
Jan 2025 – Aug 2025
Demand Generation Manager
Appsmith
• Led demand generation strategy across paid acquisition, events, and lifecycle programs to drive pipeline and product adoption among technical and enterprise audiences. • Owned strategy, execution, and optimization of Google Ads to capture high-intent users and support product-led and sales-assisted motions. • Planned and executed quarterly sponsored events and recurring webinars in close collaboration with Sales and DevRel teams. • Led go-to-market execution for feature launches, aligning messaging, campaigns, and channels. • Managed content syndication programs targeting technical decision-makers and enterprise buyers. • Designed and implemented integrated lead nurturing and account-based marketing campaigns across email and paid channels.
Aug 2023 – Jan 2025
Senior Content Marketing Manager
Appsmith
• Owned content strategy across product marketing, SEO, and lifecycle content to support product adoption and pipeline growth. • Partnered closely with Product, Engineering, DevRel, and technical writers to produce high-quality technical, product, and SEO-driven content for developer audiences. • Led customer storytelling and case study development in collaboration with customers and internal stakeholders. • Managed content and messaging for product releases and feature launches, ensuring consistency across channels. • Owned the editorial strategy and execution for the company newsletter, covering product updates, community news, and events. • Planned and executed quarterly product and content-led launch events in collaboration with DevRel and Marketing. • Created and scaled lead generation programs through gated content, including ebooks, technical guides, and long-form resources.
Apr 2021 – Aug 2023
Content and Social Media Manager
Strapi
• Owned content marketing, social media, and email marketing strategy for Strapi’s developer community. • Drove social media growth (+83% audience, +101% engagement) and increased website traffic by 22% through content-led initiatives. • Generated ~10% of monthly website traffic through SEO-driven blog content and technical articles. • Led the “Write for the Community” program and managed content syndication efforts to scale community contributions. • Managed the editorial calendar, publishing ~18 blog posts and ~100 social media posts per month. • Produced and managed 80+ newsletters featuring product updates, community highlights, and educational content.
Feb 2023 – Jul 2023
Content Reviewer
Medusa
• Reviewed and edited technical articles for accuracy, clarity, and compliance with editorial and style guidelines. • Provided strategic feedback on SEO optimization, keyword usage, and content structure to improve search performance and readability.
Apr 2017 – Oct 2021
Founder & CEO
Chinchilete
• Founded and led a sustainable fashion marketplace with social impact initiatives, including garment donations to a foster home and an occupational program for people with cognitive disabilities. • Built and managed the e-commerce platform, supporting 300+ active product listings and custom inventory and payment workflows for independent sellers. • Drove growth across digital channels, growing the community to 11.9K followers on Instagram, 2K on Facebook, and 1.4K on TikTok. • Led end-to-end go-to-market execution with a limited budget, owning brand, content, partnerships, and digital acquisition.
Oct 2016 – Dec 2016
Copywriter
EmpreDiem
Wrote entrepreneur success stories for 'Historias de Emprendedores: Cunco' a publication by Balloon Latam.
Dec 2015 – Aug 2016
Marketing Communications Assistant
Asociación Amigos Pro Obras Sociales
• Executed social media and email marketing campaigns for 100+ benefactors. • Photographed events and documented project milestones. • Planned and organized benefactor events and fundraising activities. • Assisted with PR initiatives including media outreach and press release distribution.
Jan 2015 – Dec 2015
Social Media Manager and Photo Coverage
Juntas Electorales, Tribunal Supremo Electoral
• Managed official social media channels for the national electoral process. • Coordinated and supervised a team of 15 photographers per electoral round, overseeing photo coverage across the Guatemala department. • Wrote newsletter and public communications content related to the electoral process.
May 2012 – Feb 2014
English Teacher
CTE Neurokidz
Math and science english teacher of 2, 3 and 4 year old children.