B2B MARKETING LEADER
Building engines,
not just campaigns.
Marketing leader with 8+ years of experience driving content and growth for developer-first B2B SaaS and AI products.
MY STORY
I’ve always treated marketing as a craft—one part storytelling, one part systems thinking. I started in community and content, building scrappy calendars and brand voices that felt human. That work taught me to translate technical depth into narratives people actually want to read.
As my career evolved, I moved into demand generation and GTM, stitching together lifecycle programs, paid, and SEO to turn interest into momentum. Leading growth for developer-first products sharpened my belief that the best marketing respects builders: it gives them clarity, not clutter.
Today at Kite (Appsmith’s AI website builder), I’m pairing that craft with AI-driven marketing workflows—designing editorial systems, orchestrating integrated launches, and using data to keep campaigns honest. The throughline is simple: build engines that compound, not campaigns that expire.
ACHIEVEMENTS
Career Wins with Lasting Impact
Highlights that shaped how I lead: balancing narrative craft, growth discipline, and AI-enabled execution across content, community, and GTM.
PIPELINE & GTM
$1.8M+ marketing-sourced pipeline (2025)
Blended content, lifecycle, paid, and event plays to fuel PLG and sales-assisted motions—keeping developer trust intact while hitting revenue targets.
CONTENT ENGINES
Scaled editorial systems across teams
Built SEO-backed editorial calendars, customer storytelling programs, and newsletter flywheels that kept technical audiences engaged month after month.
COMMUNITY & BRAND
Developer growth without losing trust
Grew social and community channels by designing value-first narratives, contributor programs, and launch stories that felt built with—not for—developers.
AI-DRIVEN WORKFLOWS
Launched AI-native GTM motions
Used AI to accelerate research, messaging sprints, and multichannel testing for Kite—speeding up launch cycles while keeping the craft and editorial bar high.
CASE STUDIES
Recent leadership stories
A snapshot of how I run AI-native launches and developer-first growth programs—happy to share the full breakdowns on a call.
Launching Kite AI’s GTM motion
Orchestrated the AI-native brand, launch story, and multi-channel GTM that brought Kite to market with intentional messaging and fast iteration.
Appsmith Agents adoption lift
Scaled a developer-first launch for Appsmith Agents—aligning product narrative, lifecycle plays, and demand programs to drive adoption.
EDUCATION
Academic Background
Master of Business Administration - MBA in Digital Marketing Strategy
EMLV - École de Management Léonard de Vinci
Oct 2020 – Oct 2021
Bachelor in Clinical Psychology in Humanities/Humanistic Studies
Universidad Rafael Landívar
SKILLS